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Our Dealer Model

Our Vision

AgSalt seeks to partner with dealers in achieving mutual goals. Through partnering, we strive to increase our dealer’s profitability by providing the necessary space and tools for them to grow.
AgSalt accomplishes this goal through a dedicated team committed to upholding the following key points of our business model.

  • Who We Are

  • Partner vs. Product Orientation

  • Strategic Distribution

Who We Are

Nobody wins without committed relationships. AgSalt is a family-owned business that is governed by Christian values. With the Golden Rule as a core pillar of our business creed, we strive to be a reputable company with long-term satisfied dealers.

Partner vs. Product Orientation

While we produce a best-in-class product, we focus even more on partnering with dedicated dealers. We want teams who are oriented around credible character and values as well as around quality products. Together, with these guiding principles, we can achieve long-term success.

Strategic Distribution

AgSalt serves area dealers that sell directly to end-users and is intentional about giving dealers plenty of market space. This allows them to grow their distribution, while at the same time, reaching most end users with TruMelt™ products.

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